COMMITMENT TOQUALITY ASSURANCE
Ceramic Research Company Sdn Bhd (CRC) is a wholly owned subsidiary of Guocera Holdings. It was set up in 1988 and a central laboratory was established in 1994.
- CRC was accredited to ISO/IEC G25 in 1995 and upgraded to ISO 17025 in 2001 by the Department of Standards Malaysia.
- CRC was granted the status of approved R&D company in 1997.
- The company is a registered HRDF training provider since 2015 and offers ceramic technology courses.


Accredited Excellence for Over 29 Years!

Serving the industry with excellence since 1988, with a rich history of innovation and quality.

Equipped with 90 advanced testing machines and equipment.

Offering 24 types of accredited tests to ensure comprehensive quality assessments.
CENTRE OF EXCELLENCE DEPARTMENT Roles & Responsibilities

Training
Ceramic Technology Training

R&D
• Special Products and Functional tiles
• Material and Process R&D

Testing Services
• Ceramic Raw Materials
• Finished Products
testing Process

Finished product testing
Provide a full range of ISO 10545 ceramic tile test methods in accordance to ISO 13006 requirements. Also conducts BS and AS ceramic tile test methods.
ISO 10545-2 | Dimensions and surface quality |
ISO 10545-3 | Water absorption |
ISO 10545-4 | MOR & Breaking strength |
ISO 10545-5 | Impact resistance |
ISO 10545-6 | Deep abrasion resistance |
ISO 10545-7 | Surface abrasion resistance |
ISO 10545-8 | Coefficient of thermal expansion |
ISO 10545-9 | Thermal shock resistance |
ISO 10545-10 | Moisture expansion |
ISO 10545-13 | Chemical resistance |
ISO 10545-14 | Stain resistance |
ASTM C609 | Small colour differences |
AS 4586 App A | Slip Resistance (Wet Pendulum Test) |
AS 4586 App B | Slip Resistance (Dry Floor Friction Test) |
AS 4586 App D | Slip Resistance (Oil-Wet Inclining Platform Test) |
Roles & ResponsibilitiesTECNICAL department

ForMULATION
Cost down, quality and productivity improvement

ADDITIVES
New additives development

Risk management
Mitigate body issue due to supply shortage, body ready for contingency plan

OBSOLETE RAW MATERIAL
Body ready to consume obsolete raw materials

TECHNICAL SUPPORT (GUOCERA)
Trouble shooting (Project base), tender (technical evaluation), Yield improvement task force team

GUOCERA WASTE RECYCLING
Recycle and application of fired reject, sludge (treatment plant) into body formulation

CONTINUOUS IMPROVEMENT
Develop correlation between properties, improve testing, sample preparation and processes

Staff development
Training and competency development on Technical matters and 5S
Roles & ResponsibilitiesRAW MATERIAL department

Quality at source programme(qas)
Ensure continuity in supply of raw materials with consistent quality

MAterial Evaluation and selection
For use in body formulation and invite tender process

New Materials / source development
Explore new source to ensure supply continuity and price competitiveness

Trouble Shooting
Investigate and Rectification of quality issue at material mine
Quality At Source
Programme (QAS)

Stockpile Build-up
Clay Material: 4 months supply
Hard Material: 3 months supply

Sampling, Quality Approving and Control

Demarcation & Reserve Verification
