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Corporate Information
Guocera Holdings Sdn Bhd, the holding company for tiles business of the Hong Leong Group, is a wholly owned subsidiary of Hong Leong Industries Berhad (HLI), a public listed company on the Main Board of Bursa Malaysia.
To-date, production facilities in Kluang and Meru addresses the growing market for tiles. Currently these two production facilities in Kluang and Meru are equipped with modern manufacturing facilities & employing the latest production technologies are operating round the clock to satisfy the growing demand for our quality tiles.
Guocera is involved in manufacturing, research, marketing and distribution of ceramic tiles.
Investment Holding Company
Guocera Holdings Sdn Bhd
Production Centres
Guocera Tile Industries Sdn Bhd
Guocera Tile Industries (Meru) Sdn Bhd
Research & Development Centre
Ceramic Research Company Sdn Bhd
Marketing & Distribution
Guocera Marketing Sdn Bhd
Guocera Marketing Singapore Pte Ltd
Guocera Marketing (International) Sdn Bhd
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Corporate Chart
Deeply rooted in a tradition of quality excellence for almost four decades, Guocera has come a long way. From humble origins with a production capacity of less than 1 million, to our current production levels of 24.3 million square meters per annum, we are now expanding a plant in Kluang for an additional production capacity of 14 million square meters per annum. This will make Guocera - Malaysia's largest ceramic manufacturer with a combined production capacity of 38.3 million square meters per annum, a large player in the ASEAN region. Total combine land area in Kluang (with current expansion) spans 86 acres and employing more than 1600 Malaysians.
 Guocera is considered the country's single largest exporter of ceramic tiles and one of the most reputable brands in the global marketplace having created stylish statements in many prestigious commercial and residential developments in USA, Canada, Europe, Australia, Middle East, India, South Africa, South Korea, Thailand, Hong Kong, Vietnam, Philippines, Indonesia and Singapore.
Innovation continues to define the way we do business, as seen in our continuous investment in cutting edge technology, as well as the way we bring new products and services into the market. We send our New Product Development team to thought- leading overseas Ceramic Exhibitions ( Cersaire, Italy, Coverings USA, Valencia, Spain) as well as cross learning stints and collaborations with branded design houses from Italy and Spain.
In Malaysia today, Guocera presence can be experienced at the Guocera Gallery in PJ or at any of our 40 lifestyle hubs ( ie : replicas showroom of Guocera Gallery) and 98 distributor and retail outlets nationwide.
We have also received 'The Leadership, Brand and Service Quality Excellence Award 2006' under the Asia Pacific International Entrepreneur Excellence Award; and in 2007 'Certificate of Excellence Export (Merchandise) & Certificate of Excellence Brand ' under the prestigious Industry Excellence Awards 2007 by Ministry of International Trade & Industry.
The brand has become synonymous with "lifestyle enabler" and "experience creator".
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